The New Adplexity Native Interface: 7 Changes to Spot What Is Scaling

On 20 October 2026, the German ad "Ist das legal? Zugriff auf alle Sender?" was running across four domains. The one with by far the most hits had stopped launching new ads altogether, while a much smaller domain had added 446 new ads, up 199.3% on the previous period. Total hits alone would have pointed you at the wrong one.

That read, who is scaling and who is fading, is what the new Adplexity Native interface is built around, and it shows on every screen a buyer uses. The layout is almost identical to the one on Adplexity Social, our Meta ad intelligence platform, where it has worked well, so Native users now get the same one. If you buy native traffic on Taboola, Outbrain, MGID or MSN and want to see what is scaling before you launch, here is what changed and how to use it, in the order you would.

Key takeaways. The same ad can be fading on one domain and growing on another, and the new Adplexity Native shows that difference on the ad itself. Every filter now shows how many ads sit behind it, every ad and landing page shows its hits for the last 30 days, and every domain has its own page with its publishers, countries and best headlines. Boards let you keep and share what you find, and more is coming to the new interface.

Here is the full walkthrough in the video below.

How do the new filters show you where the volume is?

The filter panel no longer sits open all the time. You open it from the Add Filter button, and every value inside now carries a counter: the number of ads behind it for the period you picked. Under Technology on Last 30 Days, for example, there are over 30,000 Shopify ads, with the other technologies listed beside it, each with its own count.

This was one of the most requested changes, and it matters because you can size a niche before you open a single ad. Compare traffic sources, verticals or technologies by volume first, then decide where to dig. If you want a refresher on reading one network in depth, here is how to spy on Taboola ads. Inside a filter group you can also use Exact search, and Save Filter in the chip bar keeps a setup you will want again.

How can you tell if a native ad is scaling or slowing down?

Open any ad and the first thing to read is Total Hits and Hits Last 30 Days, sitting at the top, above the Ad trend chart. Hits is how many times Adplexity Native saw the ad across the publishers it monitors, so a rising line means it is getting more traffic and a falling one means it is losing it.

Take the Swedish ad "Spinal stenos: Varför domnar benen?" (roughly, why do your legs go numb), checked on 20 October 2026. It runs on Taboola, lands on a Shopify store, and 99.91% of its volume comes from Sweden. The chart tells the story in one look: it peaked in late September and has been winding down since, so a buyer would not build a test around it.

Below that, a row shows where the post-click setup is visible: Verticals, Technology, Tracking Software, Aff. Network and Arbitrage Network. Under it, the Landing Page block gives Total Hits, Hits (30D) and New Ads (30D) for each landing page. That is the part worth reading slowly, because on an ad with several landers you see which one is actually getting the traffic. If you are not sure what to study on a landing page, start there. Top Publishers and Top Countries tables sit further down.

Which domains running the same ad are actually scaling?

The Breakdown tab splits an ad by Publishers, Countries and Domains, and each row shows its change against the previous period. That is how you see where an ad is growing, not only where it is big.

The German streaming ad "Ist das legal? Zugriff auf alle Sender?" shows why it matters. On 20 October 2026, novatrendnews.com carried far more hits than any other domain but launched no new ads in the period, down 100%. Meanwhile news.dailyactunews.com launched 446 new ads, up 199.3%. Hits tell you who ran the ad hardest. New ads tell you who is betting on it now.

Related Ads works the same way: you can now filter them by domain or by landing page, so you follow one domain instead of a pile of lookalikes.

If you want to run this check on your own vertical, sign up at adplexity.com and open any ad's Breakdown tab.

How do Boards work in Adplexity Native?

Boards are new on Native. You save ads, domains and landing pages with Save to Board, which sits on every ad card, or with Save Domain on the ad details. Boards live in folders, so one vertical or one client gets its own place, and you can share a whole board or single items with a teammate.

Each board has its own Ads, Domains and LPs tabs and shows hits, ads and new ads, total and for the last 30 days, for what you saved. In the recording we saved one ad, one domain and one landing page to the Default Board, and the board showed exactly those three. The practical gain is simple: research stays in one place and you share it with the Share button.

What can the new search bar search?

One search bar now holds five modes, picked as you type: Keyword Search, URL Search, Page Search, Placement Search and Image Search. The old dropdowns are gone. Keyword and URL also have "more options" when you want to go deeper.

The URL options matter most to anyone who studies the post-click side. Searching the redirect chain or the outgoing URLs looks past the lander itself, at where it sends the click. And if you want to switch modes after you have searched, you can change it in place from the filter chip without starting again.

How do you find the domains winning a keyword?

The Domains tab of Explore now separates two things. Search is the hits and ads that match your query in the period, and Total is the domain's whole history in the database, so a domain with a huge Total and a small Search is mostly doing something else. Next to them, Hits (30d) and New Ads (30d) come with a change percentage against the previous period. Switch to Last 7 Days and both update. Positive means scaling, negative means slowing.

On 20 October 2026, searching for weight loss over the last 30 days, ultrahealthfindings.com showed its hits up 121.3% on the previous period. If you work in that niche, here is how to find weight loss ads on native in general, and this list is the fastest way to see who is growing inside it.

What does Domain Details show about a competitor?

Domain Details is new on Native: one page per domain with everything it does. The app labels the domain "Advertiser" there, but it is the same domain you saw in the list.

Take www.gloriousa.com on 20 October 2026. It has been running for 1,101 days, and its hits for the last 30 days are down 18.4% on the previous period, so a long-running domain that is cooling off. The Overview shows Domain Activity and Ad Activity charts and its Top Landing Pages. The Breakdown covers Publishers, Traffic Sources, GEO, Verticals, Arbitrage Networks and Arbitrage Keywords, and the Ads tab lists everything it runs.

Two reads are worth your time. Export the publisher list to start a whitelist. And read Traffic Sources and GEO to see where it buys: gloriousa.com runs mainly on Taboola and Outbrain, spread across tier two countries such as Colombia, Argentina and Mexico, with no arbitrage. View Domain Ads and Save Domain sit at the top right. This is the quickest way we know to spy on your competitors' ads one domain at a time.

How do you turn a competitor's headlines into new angles?

The Headlines tab is one of our favorite views. It ranks every headline a domain runs, with Total Hits, Hits (30D), Total Ads, New Ads (30D) and Days Running, and you can copy or export the list.

On gloriousa.com the top headline is "If A Cat Bites Their Owner Heres What It Really Means", at 197K total hits. The same angle also runs in Spanish as "Si un gato muerde a su dueño, esto es lo que realmente significa", with 89.7K total hits, so the idea travels across countries.

Here is the tip: export the list, give it to an AI tool, and ask for spin-offs for an offer like yours. You are borrowing an angle that has already proven it can hold traffic, not copying someone's wording.

What stays the same?

API & MCP stay where they were, still in Beta. You get your key, the technical docs and a guide to connect Claude Code or ChatGPT. Trending and Reports are unchanged, so anything you built a routine around keeps working the way it did.

What is coming next to Adplexity Native?

More features are coming to the new interface, including the Creative Generation module. It already runs on Adplexity Social in Beta, where it turns a winning ad into new ad images, and it is coming to Native. We have no date to share yet.

Where to start

Open Explore, filter by your traffic source and vertical, and read the counters. Open the most seen ad, check its Breakdown by domain, then open Domain Details for the one that is growing. That path takes a few minutes and tells you more than scrolling ever will. New to Adplexity Native? Sign up at adplexity.com.

Frequently Asked Questions

What is Adplexity Native?

Adplexity Native is native ad intelligence for Taboola, Outbrain, MGID, MSN and other native networks. It shows you ads, landing pages and domains, with filters, hits and trends, so you can see what is running and what is growing before you launch your own.

What changed in the new Adplexity Native interface?

The filter panel opens from the Add Filter button and every filter value shows an ad count. Ad details show Total Hits and Hits Last 30 Days, the Breakdown tab shows which domains are scaling, and Boards let you save and share ads, domains and landing pages. The search bar has five modes, the Domains list adds Search against Total and change percentages, and Domain Details with a Headlines tab is new.

What do Total Hits and Hits (30D) mean in Adplexity Native?

Hits is how many times Adplexity Native saw an ad across the publishers it monitors. Total Hits counts every hit recorded for the ad, while Hits (30D) counts the last 30 days, shown with a change against the 30 days before.

How do I know if a native ad is still scaling?

Read Hits (30D) and New Ads (30D) with their change percentages, then check the Ad trend chart for the direction. For the full picture, open the Domains view in the Breakdown tab and see which domains are adding new ads and which have stopped.

Can I export a competitor's publishers for a whitelist?

Yes. Open Domain Details for the domain, go to Breakdown, choose Publishers and use the export button next to the column header. You get the list of publishers where that domain runs, ready to use as a starting whitelist.

Can I save and share ads in Adplexity Native?

Yes, with Boards. You can save ads, domains and landing pages, organize boards in folders, and share a whole board or single items with someone on your team.

Does Adplexity Native have an API or MCP?

Yes. API & MCP are in Beta and were not changed by the new interface. You get a key, technical docs and a guide to connect Claude Code or ChatGPT.

Is Adplexity Native worth it for a beginner in native ads?

It saves you from guessing. You start from what already runs, see which domains and headlines are growing, and build your first tests on that instead of on a hunch. Sign up at adplexity.com to look around.