Adplexity vs BigSpy: The Ultimate Ad Intelligence Showdown for Performance Marketers

Right, affiliate marketers and media buyers – let’s cut through the noise. If you’re torn between Adplexity vs BigSpy for your ad spy tool needs in 2025, you’re looking at two completely different beasts serving different masters.

Adplexity is the heavyweight champion for serious performance marketers who demand real-time campaign intelligence, complete landing page downloads, and laser-focused data from Meta (Coming Soon), native advertising, push notification networks, and other performance marketing goldmines. It’s built by affiliates, for affiliates – and that shows in every feature.

BigSpy, meanwhile, is the budget-friendly social media specialist that focus on Facebook ad research and TikTok campaigns but falls short when you need the deep traffic source analysis and advanced filtering that separates profitable campaigns from budget-burning disasters.

Here’s the brutal truth: Adplexity costs more upfront ($149-$249 per module vs BigSpy’s $9 starter plans), but it pays for itself with a single winning campaign discovery. BigSpy might look tempting with its database of social ads, but try finding native ad creatives from specific niches such as leadgen or Search Arb or even from other sources such as Taboola or push campaigns from PropellerAds – you’ll be searching all day.

By the end of this comparison, you’ll see why Adplexity dominates for Performance & affiliate campaign research, landing page optimization, and competitive intelligence – and when BigSpy might actually make sense for your specific hustle.

Platform Overview: Built for Different Purposes

Adplexity is a premium ad intelligence platform specifically designed for performance marketers, affiliate networks, and media buying professionals. With over a decade of experience in the space, Adplexity has refined its approach to focus on what matters most: accurate data, advanced filtering capabilities, and tools that directly impact your bottom line.

BigSpy takes a broader approach, casting a wide net across social media platforms with an interesting database. While this might seem appealing on the surface, the reality is that quantity doesn’t always equal quality when you’re trying to find campaigns that actually convert.

The fundamental difference becomes clear when you examine what each platform prioritises. Adplexity builds tools for professionals who need reliable intelligence to make million-dollar decisions.

BigSpy focuses on collecting as much data as possible across as many platforms as possible, often sacrificing depth for breadth.

Feature Comparison: Adplexity vs BigSpy

Key Features	Adplexity	BigSpy
Platform Coverage	✅ Native, Desktop, Mobile, Push, Adult, Video, Meta	✅ 9+ social platforms (FB, IG, TikTok, etc.)
Data Freshness	✅ Real-time updates	✅ Daily updates
Database Size	✅ Millions of targeted ads	✅ 1B+ ads (broad coverage)
Landing Page Downloads	✅ Full page downloads (.zip)	❌ Creative assets only
Advanced Search	✅ Highly targeted filtering	⚠️ Good but less refined
Affiliate Network Filtering	✅ 100+ networks	❌ Not available
Tracking Platform Integration	✅ Available	❌ Limited
Vertical Filtering	✅ Extensive (40+ verticals)	⚠️ Basic categories
GEO Targeting	✅ 75+ countries	✅ 71 countries
Campaign Longevity Data	✅ Track ad duration	⚠️ Limited insights
Arbitrage Network Filtering	✅ Search arbitrage focus	❌ Not available
User Interface	✅ Clean, affiliate-focused	⚠️ Cluttered for beginners
Customer Support	✅ Dedicated account managers	⚠️ Mixed reviews
Pricing (Monthly)	$149-$249 per module	$9-$499

Data Quality and Accuracy: Where It Really Counts

Real-Time Intelligence That Actually Matters

Adplexity’s reputation for data accuracy isn’t accidental. Every ad in their database goes through rigorous verification processes, ensuring you’re seeing campaigns that are genuinely active and driving results. When you spot a campaign on Adplexity, you can be confident it’s currently running and generating traffic.

BigSpy’s massive database might sound impressive, but experienced media buyers know that bigger isn’t always better. Processing 500,000 ads daily across multiple platforms sounds great in marketing copy, but it often means less time spent verifying the quality and relevance of each entry.

Advanced Filtering: Finding Needles in Haystacks

Here’s where Adplexity truly shines. The platform offers unmatched filtering capabilities that let you drill down to exactly what you need:

• Technology filters: Find the top performing ads in different niches in seconds by using the technology filters. Do you want Lead Gen Ads? Use Trusted Form filter to untap thousands of winning Lead Gen Ads.
• Search Arbitrage Network Filtering: Unique to Adplexity, this feature lets you filter by specific arbitrage networks, something crucial for affiliates working in this space
  
• Vertical-Specific Filters: Extensive filtering across 40+ verticals including insurance, weight loss, finance, and dating
  
• Traffic Source Intelligence: Deep insights into which traffic sources are driving specific campaigns
  
• Device and Carrier Targeting: Granular data that helps optimise mobile campaigns
  
• Affiliate Network Integration: See which networks are pushing specific offers

Platform Coverage: Depth vs Breadth Strategy

Adplexity’s Specialised Approach

Rather than trying to be everything to everyone, Adplexity has built dedicated modules for specific traffic types:

Module	Focus Area	Key Strength
Meta	Meta Campaigns	Advanced filters to unlock the winning ads across several niches
Native	Native ad networks	27+ networks covered with deep insights
Push	Push notification traffic	Real-time tracking across all major push networks
Mobile	Mobile advertising	Carrier-level data and in-app intelligence
Desktop	Desktop campaigns	Publisher and network filtering
Adult	Adult traffic	75+ countries with specialised compliance tools
Video	YouTube campaigns	Complete video ad intelligence

Each module is purpose-built for its specific traffic type, offering features and filtering options that make sense for that particular channel. 

This specialisation means you get tools actually designed for your traffic source rather than generic features stretched across multiple platforms.

Find Winning Ads With Adplexity 🚀

BigSpy’s Social Media Focus

BigSpy covers Facebook, Instagram, TikTok, YouTube, Pinterest, Google, Yahoo, Unity, and AdMob. While this broad coverage might seem advantageous, it creates several issues:

• Most features are optimised for social media rather than performance marketing
  
• Limited insights into affiliate networks and traffic sources
  
• Generic filtering that doesn’t account for the nuances of different traffic types
  
• Less detailed information about campaign performance metrics
  

For affiliates running traffic through native networks, push platforms, or specialised adult traffic sources, BigSpy simply doesn’t provide the depth needed to make informed decisions.

Landing Page Intelligence: Beyond Basic Screenshots

Adplexity’s Complete Page Analysis

One area where Adplexity absolutely destroys the competition is. The platform doesn’t just show you screenshots – it provides complete landing page downloads with one-click functionality.

This means you can:

• Download entire landing pages including HTML, CSS, and images
  
• Analyse page structure and conversion elements
  
• Study form fields and data collection methods
  
• Understand the complete user journey from ad to conversion
  

The integration with Landerlab.io makes this process even smoother, allowing immediate downloads without delays or technical complications.

BigSpy’s Limited Page Insights

While BigSpy does offer landing page viewing, the functionality feels basic compared to Adplexity’s offering. You’ll see screenshots and basic page information, but you won’t get the detailed analysis tools needed to truly understand what makes these pages convert.

For performance marketers who know that landing page optimisation can double or triple conversion rates, this difference is massive. Adplexity gives you the tools to reverse-engineer successful pages, while BigSpy shows you pictures.

Advanced Reporting and Analytics

Adplexity’s Business Intelligence

Adplexity’s Advanced Reports feature sets it apart from every competitor, including BigSpy. These reports allow you to:

• Generate detailed performance analysis across campaigns
  
• Track trends over time periods
  
• Identify patterns in successful campaigns
  
• Create custom reports for client presentations
  
• Export data for further analysis
  

This feature alone justifies Adplexity’s premium pricing for agencies and serious affiliates who need to demonstrate ROI to clients or stakeholders.

BigSpy’s Basic Analytics

BigSpy provides standard analytics like engagement metrics and basic performance data, but lacks the advanced reporting capabilities that professional marketers require. You’ll see likes, shares, and comments, but you won’t get the business intelligence tools needed for strategic decision-making.

User Experience and Interface Design

Adplexity’s Professional Interface

Adplexity’s interface reflects its focus on professional users. Every element is designed for efficiency:

• Intuitive navigation that gets you to relevant data quickly
  
• Clean, uncluttered design that prioritises functionality
  
• Logical organisation of features and filters
  
• Responsive design that works across devices
  
• Minimal learning curve for experienced marketers
  

BigSpy’s Consumer-Focused Design

BigSpy’s interface feels designed for casual users rather than professional media buyers. While it’s functional, the layout can feel cluttered when you’re trying to conduct serious research. 

The abundance of features and platforms can make navigation confusing, especially when you’re working under tight deadlines.

Pricing and Value Proposition

Adplexity’s Premium Positioning

Adplexity’s pricing reflects its premium positioning, with modules starting around $149-249 per month. While this might seem expensive compared to BigSpy, the value becomes clear when you consider:

• Higher data quality means fewer wasted hours chasing dead campaigns
  
• Advanced filtering saves time by showing only relevant opportunities
  
• Professional-grade reporting tools eliminate need for additional analytics software
  
• Dedicated support from industry experts
  
• Regular updates and new features based on user feedback
  

BigSpy’s Budget Approach

BigSpy offers more affordable pricing with plans starting at $9 per month. However, the lower price often reflects lower value:

• Basic plan severely limits functionality
  
• Pro plan at $99/month still lacks many advanced features
  
• No specialised modules for different traffic types
  
• Limited support and educational resources
  

For serious affiliates running six or seven-figure campaigns, the price difference becomes negligible when you consider the potential impact on profitability.

Customer Support and Resources

Adplexity’s Expert Support

Adplexity provides dedicated account managers for premium users, ensuring you get expert guidance when needed. The support team understands performance marketing, so they can provide relevant advice rather than generic responses.

Additional resources include:

• Detailed video tutorials for each module
  
• Regular webinars featuring successful case studies
  
• Active community forums moderated by industry experts
  
• Direct access to the product development team for feature requests
  

👉 Get in touch with Adplexity Support

BigSpy’s Standard Support

BigSpy offers standard customer support through email and chat, but the team often lacks deep knowledge of performance marketing nuances. While they can help with basic technical issues, don’t expect strategic advice on campaign optimisation.

Target Audience Alignment

Adplexity: Built for Performance Marketers

Every feature development decision considers these core users, ensuring the platform remains relevant and valuable.

BigSpy: Social Media Focused

BigSpy primarily serves:

• Social media marketers running brand awareness campaigns
  
• E-commerce stores looking for creative inspiration
  
• Dropshipping businesses researching trending products
  
• Content creators studying viral marketing approaches

While these are valid use cases, they’re fundamentally different from the needs of performance marketers who require precision, depth, and actionable intelligence.

Integration Capabilities

Adplexity’s Professional Integrations

Adplexity integrates seamlessly with professional marketing tools:

• Direct integration with major tracking platforms
  
• API access for custom reporting solutions
  
• Export capabilities for popular analytics tools
• Landerlab integration with 1 click imports
  

BigSpy’s Limited Integration

BigSpy offers basic export functionality but lacks the professional-grade integrations that serious marketers require. This limitation becomes problematic when you need to incorporate intelligence data into existing workflows or reporting systems.

Dedicated Adult Traffic Intelligence

• Adult traffic represents one of the highest-converting verticals in performance marketing, but most mainstream spy tools avoid this sector entirely. Adplexity Adult provides comprehensive intelligence across adult traffic sources, offers, and creative approaches.
• BigSpy offers no adult traffic insights. For marketers working in adult verticals or curious about this high-profit sector, BigSpy provides no value. Adult campaigns often use unique targeting approaches, creative strategies, and traffic sources that require specialized intelligence.

Adplexity Adult reveals successful adult campaign strategies across multiple traffic sources, helping you understand what works in these often-profitable but challenging verticals.

Compliance and Legal Considerations

Adplexity’s Compliance Focus

Given its focus on performance marketing, Adplexity understands compliance challenges. The platform provides:

• Detailed information about ad approval status
  
• Compliance-friendly data collection methods
  
• Regular updates about platform policy changes
  
• Tools for monitoring campaign compliance across networks
  

Read More 👉 Adplexity Terms of Service

BigSpy’s Basic Compliance

While BigSpy collects data responsibly, it doesn’t provide the compliance-focused tools that regulated industries require. For affiliates working in finance, health, or other sensitive verticals, this gap can create significant risks.

Which Tool Is Right for You?

Choose Adplexity If You

• Run performance-based campaigns with clear ROI requirements
  
• Need detailed intelligence about specific traffic sources or networks
  
• Work with regulated verticals requiring compliance oversight
  
• Manage substantial advertising budgets where data quality impacts profitability
  
• Require advanced reporting for clients or stakeholders
  
• Focus on affiliate marketing, media buying, or performance advertising
  

DISCOVER VIRAL ADS WITH ADPLEXITY 🔍

Choose BigSpy If You

• Primarily run social media campaigns for brand awareness
  
• Need basic creative inspiration across multiple platforms
  
• Work with limited budgets where cost is the primary concern
  
• Don’t require advanced filtering or reporting capabilities

Why Adplexity Wins for Performance Marketers

Adplexity emerges as the clear choice for serious performance marketers. While BigSpy offers impressive numbers and budget-friendly pricing, Adplexity delivers where it matters most: actionable intelligence that directly impacts campaign profitability.

The key differentiators that secure Adplexity’s victory include:

• Superior Data Quality
• Advanced Filtering Capabilities
• Professional-Grade Reporting
• Specialised Modules
• Industry Expertise.
• Compliance and Support

The choice ultimately comes down to your priorities: do you want impressive-sounding database sizes and rock-bottom pricing, or do you want the intelligence tools that can drive your campaigns to profitability?